A wide-ranging body of work produced for Toyota spanning several years, including dealership point-of-sale, digital signage, and promotional campaign materials. Highlights include a neon-inspired "Electrified Service Experts" campaign with a moody dark backdrop and glowing icon treatment, winter tire promotions adapted for large-format in-store displays, and a "Show Your Electrified Toyota Love" poster with bold retro neon lettering. The work demonstrates the ability to adapt Toyota's brand system across a variety of tones — from technical and informational to warm and aspirational.
