A retail promotional campaign for the Scotties Tournament of Hearts, built around the Champions of the House creative platform. The work spans a full ecosystem of in-store materials including large-format banner displays, freestanding product displays with contest mechanic signage, and a cross-media suite showing digital, packaging, and print executions. The design leans into curling iconography — the shield badge logo, arena lighting, and ice sheet imagery — while keeping the retail contest offer front and centre with bold "WIN" typography.
