Fresh Squeeze

For Ocean Spray's 2024 campaign, a series of bold, product-forward social graphics were designed around the "CRANS-FORM" tagline — a playful wordplay concept applied across multiple use-case scenarios. Each piece features high-impact headline typography in a chunky white and yellow treatment set against vibrant, product-matched backgrounds — sky blue for the juice and Craisins pieces, warm pink for the sparkling can creative — with the Ocean Spray product as the hero visual. The tone is punchy and conversational, leaning into humour with lines like "Make Morning People Tolerable" and "Get Fizzy With It."