A comprehensive retail promotional program for Mattel's Barbie Pink Passport campaign, exclusive to Toys"R"Us. The work covers the full in-store ecosystem: hero banner with a lifestyle photo of a child in a pilot uniform, a freestanding display unit with full branded cladding, a floor display with prize callout signage, a branded luggage tag premium, and a flyer insert. The campaign also extended to Hot Wheels with a separately branded floor display system. A high-volume retail design project requiring tight consistency across a wide range of physical formats.
