A suite of in-store point-of-sale materials produced for Levi's 501 Day promotion, including table tents, framed posters, and a phone mockup showing the SMS entry mechanic. The creative system is clean and confident — bold red "WIN" typography against a neutral linen-textured background, paired with lifestyle photography of models in 501s. The design scales consistently across multiple formats while maintaining a premium retail feel appropriate to the Levi's brand.
