Two distinct executions for Alpine Canada's marketing program. The hero piece is an event poster for Alpenglow Rendez-Vous — the official party of the PWC Tremblant World Cup — featuring a moody, galaxy-toned mountain backdrop with a DJ silhouette and layered typography that captures the après-ski-meets-nightlife energy of the event. The second piece is a sweepstakes social graphic for the CANskiteam, using bold red-and-white action photography of a ski cross athlete to drive contest awareness for an early bird draw.
